Our Story

Emma, ​​the founder of Mugukue, has been fascinated by the bright and colorful flowers blooming in nature since she was a child. She admired their dazzling colors and vivid multi-petal patterns, and was attracted by their bold yet delicate beauty.

As she grew up and began to live in the city, Emma noticed that people’s lifestyles became more and more hurried and mechanical. She missed her childhood days in the countryside, where she was closely connected to the passionate vitality of nature. This desire inspired her to incorporate the vibrant essence of flowers into modern life.

After years of hard work, Emma’s keen eye for vibrant aesthetics and unique understanding of fashion design eventually led her to establish the Mugukue brand in 2023. Guided by the concept of “bringing the lively beauty of nature into daily life”, the brand seamlessly integrates vivid floral patterns and patterns into clothing, accessories and lifestyle products.

Mugukue’s design style features bold, multi-colored floral patterns, reminiscent of the lush, vibrant beauty of a garden full of flowers. From bright maxi dresses embellished with petals to crisp holiday sets full of colorful floral prints, each piece exudes a warm and enthusiastic atmosphere, reminiscent of flowers in full bloom. The brand is loved by free-spirited women who want to inject the vitality of nature into their daily lives and vacations.

Although Mugukue is still a niche lifestyle brand that combines fashion with an appreciation of nature, we have already attracted some loyal customers. Through this brand, Emma and the Mugukue team hope to bring the bold and enthusiastic vitality of a blooming meadow into people’s daily lives and vacations, making their lives as vivid and lively as the flowers of nature.